Dawn Coffee Company Brand Identity

A warm, community-driven identity for a coffee cart built on sunshine and good mornings. The brand mark pairs a minimal rising sun with an organic coffee stain stamp — turning an everyday moment into part of the visual language. Fluid script, golden caramel, and rich espresso round out a brand that feels as inviting as the cup itself.

Deliverables: Primary logo, supplementary logo suite, icons, brand color palette, typography system, target audience, story & messaging, brand guidelines, print-ready files